Launched in October 2010, Instagram (IG) was initially developed as a fun app with one million registered users in two months. A decade later, IG has become a very serious platform for content marketing, networking, selling, and audience building tool for individuals and brands alike. As of May 2019, IG had more than 1 billion registered users.
In comparison to a majority of other social media platforms, IG is taken as the most engaging social media platform. So if you’re looking for a way to promote your brand, we encourage you to tap into the world of digital marketing where getting people interested in you is only a click away. There are several hacks for you to gain more followers and establish yourself as a well-known brand through IG. Here are our top tips on how you can gain more Instagram followers.
Make yourself visible:
Make sure you are visible; don’t wait for people to find you. Promote your own dedicated hashtag on all your social profiles, websites, and your email blast too. Not just online, take your game offline too. Get it printed in your receipts, adverts, store signage, or anywhere else. Always use your bio link to drive traffic on your latest or most popular content. Make sure to keep your profile public as private posts with hashtags are restricted within your followers only.
Get rid of all the boring captions and turn your back to the obvious hashtags. Instead, you could use hashtags to tell your story and reach out to a broader audience. Use anything to be funny or ironic or rebellious. Be anything but plain and boring. Don’t forget to watch the topically relevant and trending hashtags too. Hashtags like long related keywords are necessary (#springfashion #workinprogress) But the universally trending hashtags (#instagood #photooftheday #throwback) are equally important to make your presence felt in the larger audience.
Collaborate with Influencers:
Influencers have the social power to get your product seen. Interacting and collaborating with them could generate interest in your product or brand from a large number of people. Explore the pool of IG influencers, analyze their profiles, and partner with the right one. Make sure to figure out the profound influence that these influencers have to make sure that’s the right audience for you.
Plan your content:
Always plan ahead. Make sure you create a visual content calendar. A visual content calendar helps in scheduling the IG posts and also ensures that you don’t mix the frequency of your posts or repeat content. It is ideal to evoke emotion from the followers which acts as a perfect platform to generate support for your brand.
Be rare and awesome; avoid being annoying. Make sure your IG ads are awesome and non-repetitive. Do not bombard your followers with millions of annoying ads. You know what I’m talking about. Let your brand do the talking. Keep your sales-y ads as infrequent as possible and only advertise if there are any special announcements like an exclusive promotion or a store-wide sale.
Are there shortcuts that I can take to gain more followers?
Definitely. You can always buy followers or use bots. It will give you tons of new followers instantly. But, would you want something short term or inauthentic? We’re thinking not. In fact, IG has also stepped up its game in spotting and removing inauthentic activity. So, shortcuts are not long term. The goal is to have real followers who actually care about your brand.
What are the benefits of having a large number of IG followers for businesses in Nepal?
With sellers promoting products on IG, shoppers can easily relate and make purchases online. Online marketing and shopping have taken a huge market in Southeast Asia including Nepal. All you need to do is open an account and promote your product from anywhere with just a few clickity-clack of your keyboard. Energize your sales and marketing effort with the power of IG marketing. Companies in Nepal, despite their location, which wants to generate more interest can do so by promoting themselves on IG as digital marketing is the next step in putting yourself out there.